Aiken Bluegrass festival co-founder, Christian Schaumann may have found his passion for music before he found his passion for food but Aiken is lucky he and his wife, Molly, finally opened Feel Good Food truck. As a music festival promoter Schaumann realized there was a need for food trucks in Aiken and while Aiken maybe behind the rest of the nation in joining the food truck movement we are almost there.
“We are working to recruit other trucks to serve out of our commissary. Our 1031 Richland Ave. SW location has great visibility and room to welcome other trucks. We are currently in talks with a group from Florida that has a strong foodie following, encouraging them to invest in an Aiken truck,” Schaumann said.
The inspiration behind Feel Good Food is simple: quality food fast and fun. That is exactly what their menu offers: a sublime pork belly BLT, Fried Mac & Cheese Balls, Grilled pimento cheeses, steak sandwiches and Cuban presses round out a menu centered around the home cooking genre. Daily Menu specials add soups, salads and other veggies but at its core the menu and Feel Good Food truck is all about comfort.
When asked about other local restaurants that closed for 2018; like the Little Bakeshop and Buckwheats Barbecue, Schaumann said: “I would’ve loved to work with them to see what we could do to expand their restaurants in the food trucks or to at least highlight some of their menu items. Having a communal commissary helps to reduce overhead and encourages marketing across different audiences.”
As an entrepreneur Schaumann gave this advice to those considering starting a new business: “Be prepared financially. Everything always costs more than you budgeted and planned for, so it’s important to have reserves in place.” And when asked what his motivations were in opening a business, Schaumann said: “I grew up in Aiken, so for me it’s all about community and what the community needs and bringing people together to enjoy each other and have fun.”
You can find Feel Good Food truck serving up fun in the community on Wednesdays at Centennial Business Park by UPS on the Southside or at their 1031 Richland Ave. SW. commissary or find other locations by checking their Facebook page – https://www.facebook.com/FeelGoodFoodTruck/
Blending his love of community, passion for music and a comfort food menu worthy of any southern household, Christian Schaumann is our Aiken Blend Entrepreneur of the Week. Shown at left with his wife and partner, Molly!
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